Earth We Have A Problem...


It’s true the overwhelming effects of climate change are evident right across the globe and, in reality, what we are witnessing comes as a direct result of human activity – for we are living out of step with the world...


What we need is urgent action, not just from governments and politicians, but from the wheels of industry, the media and marketing moguls, the multinational corporations, and from each and every one of us, for we all have a role to play.

The reality is, we have a choice, and we can either be part of a global solution or face, what Sir David Attenborough described as, the end of civilization…

The problem is, there is no easy fix.

Time is fast running out, and if we continue to ignore the monumental change that is happening across the world on an almost daily basis, we will reach the ‘tipping point’ - or point of no return.

Unfortunately, we are not talking 100’s or thousands of years we are talking 10...

Not only do we have the latest scientific evidence, we, only have to look at the instances of unprecedented, extreme weather events that are occurring across the world on an almost daily basis to know that all is not right. Global greenhouse gas concentrations in the atmosphere have reached a new high of 407.8 parts per million up from 405.5 in 2017 and that is why we need to take decisive action so that we can stop the planet warming beyond the revised 1.5C. above pre-industrialised levels, before 2030…

And that is no easy task. Our future depends on our ability to ‘transform’ the way we think, and act so that we can rise to the challenges of the 21st century and secure a more sustainable future for mankind.

To survive, we must put aside ‘self and ego’ and embrace a new mindset, one that goes beyond a term in office and short-term gain as we cannot safeguard our future and the future of mankind, based on our current thinking or working practices.

The transition to a low-carbon, resource-efficient future is not just feasible, it is possible but the problem is, we are not there yet.

What we need to understand is, that even if we could stop using fossil fuels right here right now, we would not stop the effects of climate change, although, we would have more of an opportunity to adapt to life in a changing world — but one, that we would not recognise from our past…

The reality is, the carbon released by the burning of fossil fuels that helped shape our world will take years to disappear, not just from our atmosphere, but from our oceans too. This is why we need ‘urgent’ action so that we don’t just divest from fossil fuels, but find a way to satisfy our insatiable demands, whilst lowering the volume of emissions we create. And this will be achieved, through the use of innovative technologies, for example, carbon capture and, the reforestation of our planet.

The reality is energy demand is set to grow by a further 45% by 2030…

So although we can’t just flick the switch and make things better, we can look to mitigate against the effects of climate change by being ‘smarter’.

Moving away from the inefficient, centralised energy systems of our past and replacing them with a range of smarter, more intuitive low-carbon and green technologies that utilise the rapidly emerging, digital technologies and artificial intelligence (AI) so that we satisfy our demands, without adding to global carbon emissions.

Working in collaboration, we can share our knowledge to ensure countries adopt and implement technologies, that will not just help them develop their economies, but help them deliver a range of affordable, climate-smart, energy solutions to meet their growing needs and this requires investment not just in terms of money, but in terms of time so we can ensure that the extensive coal reserves that exist, remain in the ground.


Future-proofing not just communities, but entire countries by making them ‘climate-resilient’. More able to withstand the impacts of climate change is not just good business practice; it is how we will transform our world.



Looking forward, we can judge our tomorrows, not on the scars of yesterday but on the actions we take today.





And, as we look to lower global greenhouse gas emissions, (GHG) it is essential, that we all get ‘climate-smart’. Our future needs us to take responsibility for our lives, and it is not about pointing fingers, apportioning blame, living in the dark, banning the supermarket or the car, it is about fostering a much needed renewed sense of responsibility and care for mankind.


So what can we do?



Why not discover 5 things we can all do to make a difference ...


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